Friday, May 16, 2008

About Those Gen Yers

Just a quick note to highlight an excellent post on the ReadWriteWeb, entitled Why Generation Y Is Going To Change The Web, including a particularly good riff on marketing:

Marketing Has To Change: Because Gen Y is media savvy and conscious of being marketed to, brands that succeed in the future will be those that open a dialog with their customers, admit their mistakes, and essentially become more transparent (save one notable exception, apparently). Companies' web sites that want to attract GenY'ers will become more like today's Web 2.0 sites. Social networking will be just a feature. Blogs will be standard ways for companies to reach their customers. Customer service won't just be a phone call away, it will be available via non-traditional means, too. Today, savvy companies might be using Twitter, but that could change at any time if Gen Y moves on. Companies will have to keep up with Gen Y and not get too comfortable using any one format. (Oh, and you can stop calling everything "viral" - that's lame.)

XML Named Top Ten Technology You Never Think About

While it may seem a dubious distinction, I'm happy that XML has been named one of the Ten Most Important Technologies You Never Think About according to this story in PC World.

Excerpt:

You've probably heard of XML, but what is it? Where is it?

Though you may never have encountered it directly, XML is everywhere. Now in its 10th year, it has become virtually the lingua franca of data exchange.

XML stands for "extensible markup language" -- extensible because developers can add to it to suit the needs of particular applications. But what makes it really valuable is the fact that it's a language, much like HTML. Unlike some data formats, XML files aren't just streams of incomprehensible numbers. XML is designed to be read by humans as well as machines. A developer who "speaks XML" can look at a document written in an unfamiliar XML dialect and still understand what it's trying to say.

This powerful combination of features makes XML incredibly useful for all kinds of applications. But perhaps its biggest coup was Microsoft's decision to switch to XML-based file formats for Office 2007. As it turns out, you actually may have XML documents sitting on your desktop right now, without realizing it.

The other nine are:
  • Unicode
  • Digital signal processing
  • Managed code
  • Transistors
  • Non-volatile RAM
  • Lithium-ion batteries
  • VOIP
  • Graphics acceleration
  • High-speed net access

Wednesday, May 14, 2008

Sorry, I Don't Get Xobni

To show my open-mindedness I just un-installed Xobni for the *second* time, indicating that I've twice tried the email add-on in the past few months and twice decided that its value-add is not worth the performance hit.

Yes, it's cute. It adds a nice little pane to Outlook on the right that keeps in sync with the email I'm reading and lets me see things like:

  • A histogram that shows messages by time of day
  • A ranking in my most messages exchanged list
  • A list of documents we've exchanged
  • A list of conversation threads we've had
  • The "social network" of the sender -- i.e., a list of people they frequently communicate with that strikes me as touching on privacy issues.
In fact, the most fun I had with Xobni on this go-round was in letting it send rankings to my frequent email recipients a la "Hi, did you know that I've recently sent you 1,579 emails and you rank #3 on my list!" (To which I got the reply: "I feel sorry for numbers 2 and 1.")

It's all nice and cute, but it slows down my already-lumbering machine, and I don't find the cuteness a reasonable ROI on the performance penalty.

The company apparently recently walked away from a Microsoft acquisition offer, rumored in the $20M range. 54% of Techcrunch readers survey think the company should have sold, the other 46% thought they'd be worth more a year from now.

As they say in French, on verra.

Tuesday, May 13, 2008

Speaking at CMO Club Summit Next Week in NYC

Just a quick post to announce that I'll be speaking next week at the CMO Club Summit Event in New York City on 5/21/08 at 11:00 AM on a panel entitled CMOs Live Longer: Career Management Panel Discussion.

My role on the panel is to talk about the transition from CMO from CEO. Questions include:

  • What must one do to prepare to get the CEO job?
  • What must you do to prepare to do the CEO job?
  • How does marketing look from the CEO seat (from an ex-marketer)?
  • How do personal branding issues come into play?
Fellow panelists include Jarvis Cromwell of StormExchange, a veteran CMO, and Heidi Wooden, an executive coach, of Catalesis Capital.

It should be fun. Hope to see you there.

Monday, May 12, 2008

The Musings of an In-Touch Old-School Information Sciences Person

Sometimes in Silicon Valley we can breathe too much of our own vapors and forget that smart people in other industries have been tackling what we consider "new" problems for a long time and, in the process, forget to learn from them.

The part at which we're inherently good is bringing new eyes, a fresh approach, and disruptive business models. The part at which we're inherently bad at is listening to and learning from those "who don't get it" and who tread before us.

One of the things I like about running Mark Logic is that many of our customers live at the intersection of old-media publishing and new-media web 2.0. This creates an exciting opportunity to help bring web 2.0 thinking to the classical publishing business, as well as a great opportunity to study disruptors and innovation strategies a la The Innovator's Dilemma.

It also gets me some exposure to librarians and the disciplines of library and information science, and things like abstracting and indexing. It turns out that long before Google decided to organize the world's information that librarians had been doing it for over 2000 years. I've sometimes quipped that "angry librarians" were a target market for Mark Logic and that prior to joining Mark Logic I thought that MLS was a disease, not a degree.

In this post, I wanted to call attention to a series of monthly articles written by someone who I consider an in-touch old-school information sciences professional: Jill O'Neil, director of planning and communications at NFAIS. In particular, I wanted to call attention to her series of monthly missives called Enotes, available either by being an NFAIS member or through this listserver, which offers subscription services and appears open to the public.

I like the Enotes series for a number of reasons:

  • They're always well written, well researched, and with links to great sources.
  • You can tell that Jill uses the tools she discusses.
  • She unites the perspective of an old-school library scientist with a in-touch web 2.0 user; I find her unique in so doing.
For example, consider the opening hook in this month's Enotes:
In late March of this year, Anna Kushnir, a Ph.D. candidate at Harvard, blogged her total exasperation with PubMed as a search tool, calling it "embarrassingly, frustratingly, painfully bad." The final paragraph of the blog entry asked, "Why is PubMed so behind the times…When is it going to get better?"

Almost immediately there was a flurry of comments on the blog from prominent medical librarians, suggesting how she might go about getting PubMed to spew back the content she sought. Anna's response to all of the proffered assistance was less than enthusiastic. "I don't think I should have to be -- or enlist the services of -- a medical librarian in order to do a simple search on a literature search engine. PubMed should be an *intuitive* search engine such as Google, or others.
I don't know about you, but that hook makes me want to read the rest of the article.

I've wanted to blog about various topics raised in the Enotes series many times, but -- and here's my one gripe -- they're seemingly not accessible via an URL. I receive them as e-mails and until I found the previously mentioned listserver and archive, I couldn't find them at any URL on the web. Ergo, I couldn't really blog about them.

Well, the good news is that I found a way to find Enotes on the web and subscribe to the NFAIS list if you so choose. The bad news is (1) that the listserver mangles the formatting, and (2) you have to dig through general NFAIS traffic to find them.

So, if you have the motivation, check out Enotes. And Jill -- please make them accessible via an URL!
  • Jill's blog is here
  • Jill's delicious bookmarks are here
  • Jill's Google Reader RSS feed is here

Sunday, May 11, 2008

Moritz Says Watch Out for Hot Air and Arrogance

Check out this article in the San Jose Mercury news, entitled Watching Their Words: In A Soft Economy Venture Firms Trying To Avoid Hot Air and Arrogance.

Excerpt:

"There's a lot of hot air and arrogance in the business that we all would be better off without," Sequoia Capital's Mike Moritz declared before about 700 colleagues. He wanted to banish "useless pontificating in front of entrepreneurs working harder than we are."

"At Kleiner, we're trying to watch our language," said John Doerr of Kleiner Perkins Caufield & Byers. VCs who constantly speak of "deals" and "projects," Doerr and Moritz agreed, reveal their self-interest and slight the labor and "dreams" of the entrepreneurs.

I love the "useless pontification" soundbite. In running Mark Logic, a Sequoia-backed company, I've met Moritz several times. In my estimation, he's one of the VCs least guilty of pontification in Silicon Valley. In my experience, his style is listen a lot and then make a few insightful comments, much like the old EF Hutton commercial: when EF Hutton talks, people listen. But I get his point; your typical VC can pontificate with the best of them, and probably shouldn't.

Not to quibble with one my shareholders, but on the "working harder" issue, from my perception the guys at our investors (Sequoia and Lehman Brothers) work very hard. Particularly for people who have already been, shall we say "quite," financially successful, I'm often amazed by their work ethic. For your "average" VC, I think there is a certain lifestyle play, but I think the article does a good job at explaining the mentality at the top:
"Both these guys, they love the game. It's not about making a lot of money. They love the game. That's a competitive edge. They're still hungry."
The article also touches on what I believe is a fairly strong increasing-returns factor in venture capital. Basically, once you get a reputation for being good, you see more business plans, entrepreneurs prefer your money figuring you will provide better advice and connections, and therefore the top VCs see more deals and price them more competitively (i.e., at lower valuations) than lesser firms. Here's the article's take on the same issue:
"I think the model's broken unless you've got a brand. And that brand is based on merit," Pennell said. "If it looks like they've got the Midas touch, all the best entrepreneurs are going to go to them. Then they do have the Midas touch."

Carr, Carbon, Europe, and Virtual Worlds

The past few weeks have been interesting from a carbon perspective. Here's why:

  • I bought an Air France ticket from Manchester to Paris and immediately after confirming the purchase the Air France website tried to up-sell me my carbon offset (for about $27, if I recall correctly). I've yet to see this in the US.
  • I attended an Alliance of CEOs meeting where I met an entrepreneur who said "the carbon thing's really big in Europe," that Europeans were willing pay roughly 3-5x what Americans will for a given offset, and mused that perhaps there was an arbitrage play therein.
  • I took the Heathrow Express from London and participated in a ten-minute interview with a market researcher (I always like to participate so I can see both sides of market research). One of the questions: "to what extent do you consider the environment impact of your transportation choice to Heathrow?"
  • A Mark Logic staffer told me that he had made a host of changes (including selling his car and buying only local produce) to reduce his carbon footprint. He then used a carbon footprint calculator and determined that he had indeed done quite well. He then included all his air travel and went from something like the 20th percentile to the 90th in terms of carbon generation.
  • I read this article by old friend David Tebbutt in the (English) publication Information World Review entitled, Is Internet Activity Destroying the Planet? Among other interesting points Tebbutt had this tidbit: "What about an avatar in Second Life? A few years ago, Nicholas Carr calculated that one avatar had the same carbon footprint as the average Brazilian." Wow.